Our Privacy Policy

Welcome to Lib Dem Disco, where we discuss UK political betting markets with an opinionated but informed voice, and we take your privacy as seriously as we take the odds on the next general election.

What Data We Collect and Why

To deliver our unique take on UK election betting and political bookmakers, we collect a small amount of information. This helps us run the site, understand what content on political betting markets resonates, and (if you choose) keep you updated.

Information You Voluntarily Provide

This is data you knowingly give to us. The most common example is your email address if you sign up for our newsletter to get the latest insights on UK general election odds delivered directly.

Automatically Collected Technical Data

When you browse, we collect non-personal data your browser sends. This includes your IP address (anonymised where possible), browser type, device information, and how you navigated to our pages on Betfair or William Hill analysis.

Cookies and Tracking Technologies

Like most websites, we use cookies—small data files stored on your device. They help the site function properly and let us analyse traffic to improve our coverage of UK political betting content.

Essential Site Function Cookies

These are necessary for basic operations, like remembering your cookie consent preference or maintaining your session as you move between pages analysing political betting markets.

Analytics and Performance Cookies

These help us understand how visitors interact with our content. They show us which articles on UK election betting are most popular, helping us refine our editorial focus.

Analytics and Site Performance

We use data analytics to gauge the performance of our content, from deep dives into constituency odds to satirical takes on political manoeuvring.

How We Use Analytics Data

We primarily use Google Analytics (GA4) to understand audience engagement. This means we see aggregated data on page views, average time spent reading our takes on UK general election odds, and the general geographic region (country/city level) of our audience.

Controlling Analytics Tracking

You can control this via our cookie consent banner. Furthermore, you can install the Google Analytics Opt-out Browser Add-on to prevent your data from being used by GA4 across all websites.

Third-Party Services and Data Sharing

We rely on several third-party services to operate this blog. When you use our site, these providers may also collect information under their own privacy policies.

Embedded Content from Other Websites

Articles may include embedded content (e.g., videos, tweets, odds widgets from bookmakers like Bet365). This content behaves as if you visited the other website (Twitter/X, a bookmaker, etc.), which may collect data about you.

Service Providers and Processors

Our key providers include:

  • Google Analytics (GA4): For site traffic analysis.
  • WordPress & Hosting Providers: The platform that runs our site.
  • Email Newsletter Services: To manage subscriptions.

We only share data necessary for them to perform these specific services for us.

Your Data Rights Under UK GDPR

As a UK-based blog, we adhere to the United Kingdom General Data Protection Regulation (UK GDPR). This grants you specific rights regarding your personal data.

Your Key Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you.
  • Correct inaccurate data we have.
  • Request deletion of your personal data.
  • Object to or restrict our processing of your data.
  • Withdraw consent (e.g., for newsletters) at any time.

How to Exercise Your Rights

The easiest way to act on any of these rights is to contact us directly at [email protected]. We will respond within one month, as required by law.

How Long We Keep Your Data

We don’t hold onto your data longer than needed. Retention periods depend on why we collected the data in the first place, be it for providing content on political betting markets or for legal compliance.

Retention Periods for Different Data Types

  • Newsletter Data: Kept until you unsubscribe.
  • Analytics Data: Google Analytics data is set to be automatically deleted after 14 months.
  • Technical Logs: Retained for a short period for security and troubleshooting.

Data Deletion Procedures

When the retention period ends, data is either automatically purged by our systems (like analytics data) or manually deleted from our active records and backups.

Contacting Us About Privacy

Your privacy is important, and we welcome questions about how we handle data on this niche corner of the UK political web.

Our Contact Details

For any privacy-specific inquiries, including data subject requests, please email our editorial team at: [email protected].

Lodging a Complaint

If you have a concern about our use of your data, we hope you’ll contact us first. However, you have the right to lodge a complaint directly with the UK’s supervisory authority, the Information Commissioner’s Office (ICO).

We are committed to transparency in both our analysis of political bookmakers and our use of your data. This policy is designed to be as clear and straightforward as our opinionated commentary on UK election betting, reflecting our informed and conversational approach to the political landscape.